Showing posts with label Communication is a Virus. Show all posts
Showing posts with label Communication is a Virus. Show all posts

Tuesday, 25 May 2010

OUGD103 self evaluation

What skills have you developed through this module and how effectively do you think you have applied them? 
My idea generation skills have improved greatly, especially during the most recent brief speaking from experience. Over the five weeks, I only used a computer and started designing my products in the last 2 weeks of the brief. Over the first few weeks I was researching and generating ideas for what would work best and be most effective. If I hadn't have spent so much time on generating ideas I would not have created the products which I did for my final pieces. I feel that this generation and mass of ideas really helped my project progress as a faster rate once I started designing. Each product had a purpose and a use, which enabled me to crack on with the designs.

What approaches to/methods of research have you developed and how have they informed your design development process?
For the Don't Panic brief I did some research into who receives the brown envelopes and also looked at alot of the past winning posters to get an idea of the kind of style they prefer. I thought this would help me to design a poster which would have more of a chance of winning. However I think this may have hindered me slightly as I was putting alot of emphasis on making it appropriate for Don't Panic over the receivers of the envelope. I defiantly would have done the poster differently if I had carried out my research differently. Only the other day I though of a design which would have been more appropriate! For communication is a virus I researched alot during the first week and collected a huge amount of secondary quantitative data. However this all turned out to be not as useful as hoped once me and my partner started working on an idea. It helped us choose what we would eventually do, however I think it may have been useful to carry on researching small amounts in the second week to help us produce a design which would have more appeal to our audience. Our piece works well, but I do feel that it could be better.

What strengths can you identify in your work and how have/will you capitalise on these?
I have experimented more with type in this module which is what I want to specialise in next year. I have also tried out illustrative type on my Don't Panic posters to see if this style suited me. I also researched this at the beginning of the speaking from experience brief and found it very interesting. I think my strengths in this module have been my research, ideas generation and my use of colour. I have found that I do not use colour half as much as I used to. I would really love to only use black and white if I could with just maybe one colour. I much prefer a limited pallet now... Looking back on everything I have done this module, I have only used more than one colour in speaking from experience, and at the beginning I wasn't even going to do that! Also, for speaking from experience I have used a different working method. I have used different paper stocks depending on what I am doing (sketching, writing, printing) and have put all these sheets into one rind-binded square folder. This way I could work on the stock I wanted at the size I wanted, instead of messing about with a sketchbook and missing pages out etc. I have found this way alot easier to work and really believe I have created more work because of it. I have realised I do not always do things in order and often go back and forth before I settle down. this way of working suits me and I think that my new way of creating a sketchbook demonstrates this. I have made a summer list and I intend to develop my drawing skills and understanding of shading/different variations of grayscale over the summer... as well as get a job so I can afford to come back next year!

What weaknesses can you identify in your work and how will you address these more fully?
I found that I did not work as hard as I could of during communication is a virus. I am not sure if it was because I knew my partner and I worked well together and I felt I could relax, or I was just having an 'off' week. Next time I have group work I will definitely pull my weight more. I also do not write down my time management... I work it out in my head. Recently I have been more effective with my time management, but at the start of the year it wasn't very good. I think it could still do with improving. Also my blogs could be updated more frequently. I need to find the right balance of what should be posted and what shouldn't. I am hoping to come into college for 9 all next year and blog for 30 mins every day so that they are always up to date.

Identify five things that you will do differently next time and what do you expect to gain from doing these? 
  1. Blog more, when I look back in a few years I can understand better what I have done.
  2. Produce my own sketchbook, this way I work more effectively.
  3. Use type more, I enjoy type and want to specialise in this.
  4. Produce time management sheets so that the course tutors can see I have made good use of my time.

Don't Panic.

Communication is a virus.

Typesetting.

InDesign.

Type and grid.

Speaking from experience. 

Thursday, 15 April 2010

Communication is a Virus (Contract)

Chosen partner
Jonny Finch

Why have you chosen to work with your creative partner? What are your aims?
Jonny I have chosen to collaborate with Hazel because I feel we have differing creative strengths, but we also think in a similar way and are both very committed towards our work. I think having this similar attitude will help us absorb new skills from each other over the course of the brief.
Hazel We have similar ways of approaching work and we are both very dedicated. Jonny has an illustrative side to his work which I would really like to use in some projects.

What are your specific areas of creative interest in this brief?
Jonny My specific areas of creative interest lie within hand drawn illustration and type, or producing any original artwork which can then be scanned in and digitally manipulated. Other interests are digital typography and photography.
Hazel I like illustration but am not fond of my own drawings. I think my area of expertise would be more on the computer based side of things - digitalising artwork and possibly creating a website.

What design skills do you have to offer in relation to your chosen brief? How do you intend to use them?
Jonny Hand drawn illustration and type, digital type and layout, Photoshop.
Hazel Layout, Type, Photoshop, Illustrator, InDesign.

What specific non-design skills do you have to offer in relation to your chosen brief? How do you intend to use them?
Jonny Idea generation and development, research.
Hazel Research, blogging and documentation, evaluation.

What will your specific roles be in the collaboration in relation to your brief?
Jonny Illustration/hand drawn imagery, Photoshop.
Hazel Digitalising artwork, Illustrator, Photoshop, InDesign.

What will your individual responsibilities be in relation to the brief?
Jonny Producing original artwork, researching, idea generation, aiding production of finished pieces, good communication, compromising with my partner.
Hazel Researching paper manipulation for the mail shot, sourcing locations to place the finished product, digitalising artwork.

Joint responsibilities?
Developing product, idea generation, researching, questionnaire, testing different practices and techniques.

Saturday, 27 March 2010

Communication is a Virus (Final)

Comments that were recieved on the final piece for 'Communication is a Virus'...

"The final design looks really professional and well crafted. Nice idea, but could have used harder phrases."
"Looks really good and like how the cards fit inside the packaging along with more information!! =) Really like the colours too!"
"Good interaction with mailshot."
"I think its a simple idea that works really well. Easy to carry around, fun and lots of information... Will people read all the text, is there a way of breaking it up?"
"Lovely colour choices and I really like the way the booklet folds out, nicely sized too."
"Good resolution. nice use of colour. Well crafted."
"Good colours and interactive final."
"Yeah I like it, the idea of the individual cards is appealing."
"Really nice idea, nice final product."
"Nice packaging, clearly alot of thought has gone into this."
"I like this alot. Such a great idea and done with class and simplicity. maybe font inside needs to be a bit bigger. the cards are very effective, they contain the right interpretation and don't loose impact. Nice design aswell."
"Wow to the packaging! =)"
"When you guys first told me about your idea I thought it would be difficult to pull off effectively although you've done a great job. Works as a nice unified package. Check the Polish words spellings though!"
"Really exciting and innovative packaging."
"Nice use of watercolour in development, well crafted package, not sure on the font for the front cover. Think of other nationalities that struggle to interpret basic text. Other than that, great work."
"Well thought out idea, nice packaging and use of colour. Easy to read and understand."
"Cool stuff!"

Monday, 15 March 2010

Communication is a Virus (Crit)

Presentation
How professional was the verbal element of the presentation? Was it delivered with clarity? What might have improved it?
1. Well presented, a few points were unclear but the initial point well chosen.
2. Well prepared. Notes organised. a bit of confusion with the target audience being holiday makers.

How professional was the visual element of the presentation?ow well were the boards designed? What might have improved them?
1. Boards were clear, mixture of image and facts. Well balanced, clear representation of research.
2. Too much on the boards. Presentation boards could have been done on the computer to ensure clarity.

Proposal
What is the message?
1. Learn a new language.
2. To get people who travel to foreign countries to learn the language  of the country they are travelling to.

Is there a clear sense of audience? Who is the project targeting?
1. Yes, people going abroad, to learn more about the language.
2. 35-55, more cultured travellers.

What context will the message exist in? How does the proposed solution answer the 'virus' element of this brief?
1. It answers the brief well, trying something new, learning a new language, I think creatively exploring this will do this effectively with input.
2. Flyers and mail shots. Targeting appropriate places where the message can spread.

Overall, what do you think of the proposal?
1. Very interesting, I think the fun aspect should be kept, really like the idea of the figures.
2. Good idea, could be made fun to make it more appealing.

Monday, 8 March 2010

Communication is a Virus (Brief)

Brief
A graphic response to get people to talk/communicate more.

Considerations
Nationalities, spoken languages, greetings, body language, integrating communities, bringing people together.

Target Audience
A range of nationalities in large UK cities, starting with Leeds. Need to select an appropriate age group possibly derived from questionnaire.

Tone of Voice
Friendly, curious, interesting, persuasive, welcoming, comfortable, personal.

Background
Data on population, nationality. Want to interact with different nationalities. Questionnaire, emails, internet, information from language centres, council information and organised existing events.

Mandatory Requirements
2 colours plus stock, visable to a large audience - possibly display screen in a city square / train station / airport... and supporting printed material (maybe use a selection of ethnic prints to add texture instead of colour.

Deliverables
3x A2 presentation boards and a final project piece.