Sunday, 31 January 2010

100 Marbles Rationale

Brief
I intend to solve the problem the the interest in marbles is decreasing by using product and packaging in the form of a stop motion animation on a DVD in an appropriately designed sleeve.

Who needs to know?
I will aim my piece towards Primary School children (5-11 years).

What do they need to know?
To know that (or be advised/persuaded) that marbles are interesting and fun toys which can also be collectable.

Why do they need to know?
To buy marbles from stores and increase their popularity.

What will they respond to?
I will use stop motion animation to grab their attention and use different coloured/sized marbles and animate them in an interesting and exciting way.

What research is required?
Primary Collect 100 marbles and experiment with stop motion.
Secondary Research stop motion.

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