Wednesday, 27 October 2010

How to successfully promote yourself

Notes 1.

Notes 2&3.

Notes 4&5.

Notes 6&7.

How to successfully promote yourself in 6 easy steps
  1. Get their attention
  2. Build their interest
  3. Convince them
  4. Make your offer irresistible
  5. Close the sale
  6. Reinforce
Great words
Use great words to promote myself. Not only my work but my personality too.
Sociocultural - relatable
Environmental - as less damage to the planet
Personal characteristics - developed, enthusiastic, enjoyable
Working style - purposeful, informed, success

Tuesday, 12 October 2010


Notes 1.

Grenade brief.

I am pretty excited to be thrown into this project and really want to get my teeth into some design work. I like research but I tend to overthink everything. With this being only a quick 1 week project I am going to try and not to overthink my ideas and just go with the flow.

What is good? Project Rationale

Project rationale.

Value. What are you worth?

Notes 1.

Notes 2 & 3.

  • Drucker argued that innovation is the tool of entrepreneurship and they demand creativity.
  • Mihaly says creativity is the ability to make or otherwise bring into existance something new. Creativity is the act of seeing things that everyone around us see whilst making connections that no one else makes. 
  • Kotler - CCDVTP
  • Maslows heirarchy of needs puts self actualisation at the top and physiological at the bottom. 

A value proposition
  1. overall aim 
  2. specific aims
  3. objectives

Wednesday, 6 October 2010


I am so stuck.

I got really excited about bread and money and now I don't know where to take it. I had a chat with Lorenzo and he suggested I research some more. I have tried researching different things about bread but it keeps coming back to money! ARGH!

I hate open briefs!

Tuesday, 5 October 2010

Where do I start?

I have so much to research before I can begin to decide upon what I want to do with this project. I know that I want to do something innovative and really want to find out something which people are unaware of in bread as this would be interesting. From the seminars over the past few weeks I have a few starting points.

  • Categories
  • Ingredients
  • History
  • Geographic
  • Health
  • Pantone
  • Size

I must remember that this is not about research, but research will guide me to my design. Why am I looking into somethings and where am I going with it?

Monday, 4 October 2010

Ideas and opportunities

Notes 1 & 2.

PEST and SWOT analysis
Changes in PEST creates opportunities.
Analyse your and other companies using SWOT.

Push and pull
Technology push, market pull.

Demand and supply
Market demand (customer factors)
Industry supply (competitor factors)

Internal - your skills, resources, lifestyle.
Micro - network of friends, associates, competitors, suppliers, local community, stakeholders.
Macro - world market conditions, economics, technology, social trends, politics, environment.