Notes 1 & 2.
PEST and SWOT analysis
Changes in PEST creates opportunities.
Analyse your and other companies using SWOT.
Push and pull
Technology push, market pull.
Demand and supply
Market demand (customer factors)
Industry supply (competitor factors)
Internal - your skills, resources, lifestyle.
Micro - network of friends, associates, competitors, suppliers, local community, stakeholders.
Macro - world market conditions, economics, technology, social trends, politics, environment.