PEST and SWOT analysis
Changes in PEST creates opportunities.
P-Politicics
E-Econimic
S-Social
T-Technology
Analyse your and other companies using SWOT.
S-Stengths
W-Weaknesses
O-Opportunities
T-Threats
Push and pull
Technology push, market pull.
Demand and supply
Market demand (customer factors)
Industry supply (competitor factors)
Environments
Internal - your skills, resources, lifestyle.
Micro - network of friends, associates, competitors, suppliers, local community, stakeholders.
Macro - world market conditions, economics, technology, social trends, politics, environment.
No comments:
Post a Comment