- Drucker argued that innovation is the tool of entrepreneurship and they demand creativity.
- Mihaly says creativity is the ability to make or otherwise bring into existance something new. Creativity is the act of seeing things that everyone around us see whilst making connections that no one else makes.
- Kotler - CCDVTP
- Maslows heirarchy of needs puts self actualisation at the top and physiological at the bottom.
A value proposition
- overall aim
- specific aims
- objectives
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