Saturday, 22 January 2011

Saturday, 15 January 2011

Aperture eShot

Over Chritmas I went back to Jigsaw and created (among other things) this eShot for Aperture. I wrote the copy and the designed around a template. All Apple marketing has to be approved by Apple and my boss sent me this little bit of feedback from them. I am really happy with this and feedback is great, especially when it is good! Hazel is a happy duckling.

Thursday, 6 January 2011

Previous work...

I am in the lucky position that I have already worked as a Graphic Designer, no joke.

At Benoy International Architects, I took the initiative to direct my life how and where I wanted it to go. I wanted to be a Graphic Designer, but with no experience or education in this field I was delighted when Benoy employed me as a Trainee Graphic Designer at the age of 19. However, things took a turn for the worse and the recession happened... architecture was hit hard and redundancies were made. After just 9 months in my dream job, just before Christmas and at the age of 19, I was made redundant. Bummer.

Contacts are amazing. A close friend of mine whom I met at Benoy (and got made redundant a month before me) Told me about a job where she had found work. Jigsaw Systems. They are the leading Apple Mac & Adobe Dealer and specialise in technology for creative professionals. I worked as a Graphic Designer there for almost a year, until a week before I went to Uni. I still go back every Christmas and Summer.

Throughout these two jobs I have primarily been working with print layout and know InDesign extremely well. More recently at Jigsaw, I have been working on web based designs such as banners and eshots.

I need to remember that I know a hell of alot about industry experience that many students coming out of Uni don't know. I hate 'blowing my own trumpet' but think maybe now is the time to sell myself and emphasis all the things I have learnt while gaining industry experience.

Here are some designs I have created whilst working at Benoy and Jigsaw.

Thanks for reading my waffle (if anyone did)

Hg x


Wednesday, 5 January 2011

The Type Directors Club

"The Type Directors Club is the leading international organization whose purpose is to support excellence in typography, both in print and on screen. Founded in 1946 by some of the industry’s leading practitioners, the TDC’s earliest membership included Aaron Burns, Will Burtin, Freeman Craw, Louis Dorfsman, Gene Federico, Edward M. Gottschall, Herb Lubalin, Edward Rondthaler, Bradbury Thompson, and Hermann Zapf. With this solid historical background, the TDC today represents the best of today’s type design and type use.

The TDC holds two yearly type competitions: one for the use of type and the letterform in design and the other, typeface design. The winners are reproduced in our Typography Annual, published by HarperCollins Publishers, as well as displayed in seven exhibits that travel worldwide. In addition to celebrating outstanding achievements, the typography competitions and resulting annuals serve as important historical records of typographic trends, and are an invaluable resource for both designers and scholars."

There are 2 categories of entry which I am interested in; TDC56 Typography Competition, and the winning selections from entries into the TDC2 2010 Type Design Competition

TDC56 Winners"There was a total of 1500 entries from 32 countries: of the total, 688 (46%) from the U.S. and 812 (54%) from other countries. Total work selected included 242 from 20 countries. Of the total number 95 (40%) from the U.S. and 147 (60%) from other countries. The countries include: Australia, Austria, Canada, China, England, France, Germany, India, Japan, Korea, Macao, The Netherlands, New Zealand, Norway, Portugal, Slovenia, Spain, and Switzerland.

I have listed all the winners from England (as I wish to stay in this country) along with the winners from categories which appeal to my design direction...

27. Book Jacket
Design: Scott Williams and Henrik Kubel
London, England
Creative Direction: Scott Williams and Henrik Kubel
Design Office: A2/SW/HK
Client: Faber & Faber
Principal Type: A2 Beckett
Dimensions: 5.1 x 7.8 in. (13 x 19.8 cm)

48. Book
Design: David Jury
Colchester, England
Art Direction: David Jury
Creative Direction: David Jury
Photography: Douglas Sandberg, San Francisco
Studio: Fox Ash
Client: The CODEX Foundation
Principal Type: Adobe Caslon
Dimensions: 9 x 12 in. (22.9 x 30.5 cm)

65. PostersArt Direction: Harry Pearce
London, England
Design Office: Pentagram London
Client: United Nations Office on Drugs and Crime (UNODC)
Principal Type: Berthold Akzidenz Grotesk Super
Dimensions: 23.2 x 33.1 in. (59 x 84 cm)

93. Book
Design: Sonya Dyakova
London, England
Art Direction: Sonya Dyakova
Creative Direction: Sonya Dyakova
Publisher: Phaidon Press
Principal Type: Didot and Avenir
Dimensions: 10.1 x 11.7 in. (25.7 x 29.7 cm)

240. Television CommercialCreative Direction: Julia Hoffmann
Nw York
Lettering: Tim Burton
Drector Tim Burton
Aimator Chris Tichborne, Manchester, England
Sund Danny Elfman
Ls Angeles
Studio: Mackinnon and Saunders, Manchester
Mseum Museum of Modern Art (MoMA)
Principal Type: MoMA Gothic

3. Self-PromotionDesign: Ibán Ramón Rodríguez
Valencia, Spain
Art Direction: Ibán Ramón Rodríguez
Creative Direction: Ibán Ramón Rodríguez
Lettering: Diego Mir, Daniel Requeni, Ibán Ramón Rodríguez
Studio: Estudio Ibán Ramón
Principal Type: handlettering
Dimensions: 36.8 x 57.2 in. (14.5 x 22.5 cm)

75. Newspaper
Design: Julia Fuchs
Berlin, Germany
Art Direction: Julia Fuchs
Creative Direction: Bastian von Lehsten
Agency: Novamondo Design
Client: Netzwerk Neue Musik
Principal Type: Gotham Rounded and Garamont Amsterdam
Dimensions: 12.4 x 18.5 in. (31.5 x 47 cm)

81. Magazine Spread
Design: Siung Tjia
New York, New York
Art Direction: Siung Tjia
Creative Direction: Siung Tjia
Publication: ESPN The Magazine
Principal Type: FTF Morgan Avec
Dimensions: 20 x 12 in. (50.8 x 30.5 cm)

82. Magazine Spread
Design: Edward Leida
New York, New York
Design Direction: Edward Leida
Lettering: Edward Leida
Publication: W magazine
Principal Type: handlettering
Dimensions: 20 x 13 in. (50.8 x 33 cm)

84. Magazine Page
Design: Hilary Greenbaum
New York, New York
Deputy Art Direction: Gail Bichler
Design Direction: Arem Duplessis
Lettering: Phantonym: Lowman, Den Haag, Netherlands
Clunkers: Takashi Okada, Tokyo
A-Ha: R.O. Blechman, New York
Publication: The New York Times Magazine
Principal Type: handlettering
Dimensions: 8.9 x 10.9 in. (22.6 x 27.6 cm)

86. Magazine SpreadDesign: Chelsea Cardinal
New York, New York
Design Direction: Fred Woodward
Publication: GQ
Principal Type: Titling Gothic FB
Dimensions: 16 x 10.9 in. (40.6 x 7.6 cm)

96. Self-Promotion
Design: René Clément
Montréal, Quebec
Art Direction: René Clément
Creative Direction: Louis Gagnon
Lettering: René Clément
Print Producer Transcontinental Litho Acme
Studio: Paprika
Principal Type: handlettering
Dimensions: 4.25 x 15.5 x 4.25 in. (10.8 x 39 x 10.8 cm)

97. Newspaper
Design: Jed Heuer
Brooklyn, New York
Lettering: Jed Heuer
Principal Type: Arnhem, Blender, and handlettering
Dimensions: 16.5 x 22.5 in. (41.9 x 58.2 cm)

122. Magazine Spread
Design: Lou Vega
Nw York
Art Direction: Lou Vega
Creative Direction: Siung Tjia
Lettering: Lou Vega
Publication: ESPN The Magazine
Principal Type: Apex New Medium and custom
Dimensions: 20 x 10 in. (50.8 x 25.4 cm)

123. Magazine Spread
Design: Chelsea Cardinal
Nw York
Design: Direction Fred Woodward
Lettering: Chelsea Cardinal
Publication: GQ
Principal Type: handlettering
Dimensions: 16 x 10.9 in. (40.6 x 27.7 cm)

124. Magazine
Design: Paul Sych
Mssissauga, Canada
Art Direction: Paul Sych
Lettering: Paul Sych
Photography: Maude Arsenault
Fshion Director Serge Kerbel
Studio: Faith
Client: Bassett Media Group
Principal Type: Galaxie Polaris and custom
Dimensions: 9.5 x 13 in. (24.1 x 33 cm)

125. Magazine Spread
Design: Gail Bichler and Hilary Greenbaum
Nw York
Deputy: Art Direction Gail Bichler
Design: Direction Arem Duplessis
Lettering: Geoff McFetridge
Ls Angeles
Publication: The New York Times Magazine
Principal Type: Knockout, Nyte, and custom
Dimensions: 8.9 x 10.9 in. (22.7 x 27.6 cm)

126. Magazine SpreadDesign: Anton Ioukhnovets
Nw York
Design: Direction Fred Woodward
Lettering: Eve Binder, Chelsea Cardinal, and Drue Wagner
Publication: GQ
Principal Type: handlettering
Dimensions: 16 x 10.9 in. (40.6 x 27.7 cm)

127. Magazine Spread
Design: Aviva Michaelov
Nw York
Deputy: Art Direction Gail Bichler
Design: Direction Arem Duplessis
Lettering: Jacob Magraw-Mickelson
Wldron, Washington
Publication: The New York Times Magazine
Principal Type: Futura and handlettering
Dimensions: 8.9 x 10.9 in. (22.7 x 27.6 cm)