PPD Presentation (starting points)

Determined and objective describe me as an individual.

My approach to life is reflective, objective and confident.

I want to be organised, decisive and punctual.

I look for ambition, commitment and focus in others.

Ten things I have learnt this year are;

1. Colour theory
2. How to use a sketchbook
3. Blogging has taken over
4. I know other designers
5. Inspiration can com from anywhere
6. Illustration isn't as bad as I thought
7. I am a geek
8. Staying late is more productive than watching Holby City
9. Research is so important
10. No news is good news

Ten things I want to learn are;

1. What is a line...?
2. Embossing
3. How to go about making my own typeface
4. Where is there a rehab for pink and grey users and abusers?
5. Time management

Effective and creative describe my ambitions as a designer.

I want to instruct, inform and document.

Message, research and type are words which I would associate with my work.

I have developed skills in idea generation, research, and video.

I am interested in developing my skills in typography, book design, print and information graphics.

Speaking From Experience (Rationale)

This brief came from alot of initial concepts which can be seen in my sketchbook.

Brief

To produce a range of graphic products which inform others about my experience of the first year.

Who needs to know?
The new first year Graphic Design students.

What do they need to know?
The rules of Fred and Amber such as 'Fred time', breaks are not holidays and personalised lonely coke cans.

Why do they need to know?
All the unwritten rules are funny to a degree but the new students will soon learn that Fred and Amber mean what they say. The new students may find this to be an ice-breaker.

What will they respond to?
As they are new to the course they should respond to the humerous rules. Also I hope to use illustrations and good layout which will be appealling to the students. It would also be nice to use a printing process such as screen-printing which will demonstrate the facilities available through-out the College.

What research is required?
Primary Collect together all the rules of the course/studio from all three years.
Secondary Research illustration styles and printing processes which I could use effectively for a large number of prints at a inexpensive rate.

Communication is a Virus (Contract)

Chosen partner

Jonny Finch

Why have you chosen to work with your creative partner? What are your aims?

Jonny I have chosen to collaborate with Hazel because I feel we have differing creative strengths, but we also think in a similar way and are both very committed towards our work. I think having this similar attitude will help us absorb new skills from each other over the course of the brief.

Hazel We have similar ways of approaching work and we are both very dedicated. Jonny has an illustrative side to his work which I would really like to use in some projects.

What are your specific areas of creative interest in this brief?

Jonny My specific areas of creative interest lie within hand drawn illustration and type, or producing any original artwork which can then be scanned in and digitally manipulated. Other interests are digital typography and photography.

Hazel I like illustration but am not fond of my own drawings. I think my area of expertise would be more on the computer based side of things - digitalising artwork and possibly creating a website.

What design skills do you have to offer in relation to your chosen brief? How do you intend to use them?

Jonny Hand drawn illustration and type, digital type and layout, Photoshop.

Hazel Layout, Type, Photoshop, Illustrator, InDesign.

What specific non-design skills do you have to offer in relation to your chosen brief? How do you intend to use them?

Jonny Idea generation and development, research.

Hazel Research, blogging and documentation, evaluation.

What will your specific roles be in the collaboration in relation to your brief?

Jonny Illustration/hand drawn imagery, Photoshop.

Hazel Digitalising artwork, Illustrator, Photoshop, InDesign.

What will your individual responsibilities be in relation to the brief?

Jonny Producing original artwork, researching, idea generation, aiding production of finished pieces, good communication, compromising with my partner.

Hazel Researching paper manipulation for the mail shot, sourcing locations to place the finished product, digitalising artwork.

Joint responsibilities?

Developing product, idea generation, researching, questionnaire, testing different practices and techniques.