Tuesday, 28 December 2010


Elephant magazine was launched in Nov 2009, published quarterly and is defined as "new art and culture magazine". I love the simple but effective layout. It looks so clean cut and fresh with the guides aiding your eyes where to look. Every now and then when the text is at a different angle, it brings it up to date and edgy.

Only one concern... Cannot find an address for this magazine, only that the editor in chief lives in London. I need to know if I can afford to travel there for a placement before i consider contacting them for a placement and then having to turn them down.

All further information taken from the website.

Marc Valli, owner of the Magma design book stores in London, is the editor in chief. Featuring up-to-the-minute visual material, fresh faces and original voices, Elephant covers and uncovers new trends and talent in contemporary visual culture.

Anyone interested in contemporary visual culture: artists, designers, writers and copywriters, journalists, trend makers and hunters, a whole generation of trendy young urban dwellers who live and breathe this culture, for whom such cultural phenomena as well as knowing where things are at is as urgent and vital as the air they breathe. These could vary from art college students and hungry young professionals, to professional buyers and forecasters, to music fans and visual art aficionados, to art directors and established professionals in the creative industries.

Frequency & format
Quarterly, 280x 200 mm, 208 pages

Over 20,000 copies distributed internationally through bookshops, newsagents and on a subscription basis.

Cover of the 1st issue of Elephant.

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