Wednesday, 4 January 2012

Small studios are not a training camp for the big world

Posted by Mind design and I came across it on a previous 3rd years blog. Making me get more excited about mine and Stephs little studio/business adventure!

"Most interns want to work in a small studio because they assume that those are more 'creative' and somewhere between art college and the big agencies. What they often forget is that small those studios hardly ever employ new staff and usually struggled quite a bit themselves to achieve their 'creative' status. All small studios started at some point with very little experience from nothing with just one or two semi-reliable clients. They took risks, made many mistakes, worked through quite a few bad jobs and put up with difficult clients in order to pay the bills. Instead of assuming that there is a shortcut to great creative freedom or a half-way house between college and the big world graduates should just be braver and start their own thing. It actually seems easier nowadays to find your first client than getting a full-time job. The more small design studios there are the better and we have always been happy to help if someone asks for a printer recommendation or how to structure an estimate. The sad thing is that many interns after they have done their rounds through the small studios end up in a big commercial agency because they need to earn money and those are the only ones hiring (and firing once the project finishes). In a way small studios come into a position where they are training the future staff of their own competitors who put profit before creativity."

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