Inspired by the last graduating years portfolios I have come to decide which briefs I wish to undertake in my final year of my degree.
I wish to focus in areas which I most want to be a part of in my career. This includes publications, typography, print and branding. I have found many more studios which have inspired me and some briefs I have adapted from their solutions.
1. Identity a day (DC initial inspiration)
The Brief
Create bespoke branding for 10 diverse companies of different sizes and apply across a range of marketing stationery.
Concept/Proposition
Each design must be unique and effective for that company.
Target Audience
Be aware of costings for each company and what mediums will be most suitable for each.
Tone of Voice
Professional but obviously dependant upon each business.
Considerations
Fast turn around, however do not churn out bog standard ideas. Also crafting considerations must be to a high level as these will be representing businesses. Stock must be taken into consideration and possible web presence.
Mandatory Requirements
Each company will have a unique brief created with alternate deliverables.
Deliverables
10x branding solutions
Studio Deadline
2 weeks.
2. Interactive magazine (DC initial inspiration)
The Brief
Learn through doing. Understand the elements of a digital interactive magazine.
Learn through doing. Understand the elements of a digital interactive magazine.
Concept/Proposition
Content taken from an existing, not well designed (in my opinion) magazine and redesign for the web.
Content taken from an existing, not well designed (in my opinion) magazine and redesign for the web.
Target Audience
That of the original magazine.
That of the original magazine.
Tone of Voice
Considerations
Make it easier to access the information provided by the magazine through suitable links and correct metadata, think about impaired vision audience.
Make it easier to access the information provided by the magazine through suitable links and correct metadata, think about impaired vision audience.
Mandatory Requirements
Deliverables
1x interactive PDF, placed on a web page with all links working.
1x interactive PDF, placed on a web page with all links working.
Studio Deadline
3. Ornament typeface (DC initial inspiration)
The Brief
Create a working decorative typeface.
Create a working decorative typeface.
Concept/Proposition
Development of letterforms through a window as inspiration. Elements of window are the only details allowed on each letterform to create an entire alphabet.
Development of letterforms through a window as inspiration. Elements of window are the only details allowed on each letterform to create an entire alphabet.
Target Audience
Designers using the font for single words or sentances. Typeface not designed to be used for paragraphs of text.
Designers using the font for single words or sentances. Typeface not designed to be used for paragraphs of text.
Tone of Voice
Ornamental, architectural, elegant.
Ornamental, architectural, elegant.
Considerations
Do the letters work next to each other, is it easily read and understood?
Do the letters work next to each other, is it easily read and understood?
Mandatory Requirements
Uppercase typeface
Uppercase typeface
Deliverables
1x typeface.
1x typeface.
Studio Deadline
2 weeks, possibly more if I use this for something further... could tie in with my publication brief below.
2 weeks, possibly more if I use this for something further... could tie in with my publication brief below.
4. Publication (DC initial inspiration)
The Brief
Find an avenue to explore and inform an audience through a free publication. This could be an extension of my ornament typeface and an avenue to demonstrate this working as I intend.
Find an avenue to explore and inform an audience through a free publication. This could be an extension of my ornament typeface and an avenue to demonstrate this working as I intend.
Concept/Proposition
Target Audience
Tone of Voice
Considerations
Cost of printing, methods of distribution, form and function.
Cost of printing, methods of distribution, form and function.
Mandatory Requirements
Deliverables
Studio Deadline
5. Competition brief (DC initial inspiration)
The Brief
Taken from either ISTD, YCN or D&AD. Preferably an ISTD brief, as they seem to more in-depth, and specifically typographically based. Also, when looking through other graduates work from different universities, I noticed alot of students have included YCN briefs in their portfolios. I think it would be better not to have such a generic brief as something for 'Ted Baker'. This years' ISTD Briefs will be published on 1st October.
Taken from either ISTD, YCN or D&AD. Preferably an ISTD brief, as they seem to more in-depth, and specifically typographically based. Also, when looking through other graduates work from different universities, I noticed alot of students have included YCN briefs in their portfolios. I think it would be better not to have such a generic brief as something for 'Ted Baker'. This years' ISTD Briefs will be published on 1st October.
Concept/Proposition
Target Audience
Tone of Voice
Considerations
Mandatory Requirements
Deliverables
Studio Deadline
6. Exhibition design (DC initial inspiration)
The Brief
Promote a photographic exhibition.
Promote a photographic exhibition.
Concept/Proposition
Design the layout of the exhibition guide and promotional material for a photographic exhibition of old black and white photographers. (Heller, Atget, etc).
Design the layout of the exhibition guide and promotional material for a photographic exhibition of old black and white photographers. (Heller, Atget, etc).
Target Audience
Photographers interested in film photography, particularly black and white film from a certain era.
Photographers interested in film photography, particularly black and white film from a certain era.
Tone of Voice
Reflective, respectful.
Reflective, respectful.
Considerations
Delivery method and audience.
Delivery method and audience.
Mandatory Requirements
Deliverables
Studio Deadline
7. Restaurant range (DC initial inspiration)
The Brief
Create the concept for the branding of a new/existing restaurant. Based upon a previous ISTD brief 'Mutton Quad'.
Create the concept for the branding of a new/existing restaurant. Based upon a previous ISTD brief 'Mutton Quad'.
Concept/Proposition
A new egg restaurant in Leeds.
A new egg restaurant in Leeds.
Target Audience
People who like good food and like to eat out. Probably are working and are couples.
People who like good food and like to eat out. Probably are working and are couples.
Tone of Voice
Professional, clean, considerate, tasty!
Professional, clean, considerate, tasty!
Considerations
Needs to communicate the good quality and range of food available, even though they all share the same ingredient.
Needs to communicate the good quality and range of food available, even though they all share the same ingredient.
Mandatory Requirements
Logo, menus, branding.
Logo, menus, branding.
Deliverables
A range of items for the restaurant including menus all branded with a recognisable identity.
A range of items for the restaurant including menus all branded with a recognisable identity.
Studio Deadline
2 weeks.
2 weeks.
8. Greetings cards (DC initial inspiration)
The Brief
Tigerprint brief.
Tigerprint brief.
Concept/Proposition
Target Audience
Tone of Voice
Considerations
Mandatory Requirements
Deliverables
Studio Deadline
9. Personal identity (DC initial inspiration)
The Brief
Create personal identity for Hazel Gage.
Create personal identity for Hazel Gage.
Concept/Proposition
Target Audience
Potential employers in the creative field.
Potential employers in the creative field.
Tone of Voice
Professional, with some personality.
Professional, with some personality.
Considerations
Must communicate graphic designer and the areas which I am most interested in.
Must communicate graphic designer and the areas which I am most interested in.
Mandatory Requirements
Personal identity (logo, typeface, colours).
Personal identity (logo, typeface, colours).
Deliverables
Branding range including mailshot to send to potential employers.
Branding range including mailshot to send to potential employers.
Studio Deadline
1-2 weeks.
1-2 weeks.
10. Zine (DC initial inspiration)
The Brief
Find the creative Hazel in a 24 hour period.
Concept/Proposition
Express myslef over paper, make copies and sell at the book fair. Could also be sent to studios I want to work for and an introduction to my personality, not just me as a designer.
Target Audience
Myself, and anyone else who wants a snapshot of the workings of my mind, when left to nothing else except my own thoughts.
Tone of Voice
Personal.
Considerations
Communicate my brain.
Mandatory Requirements
Must be 24 hours of thoughts.
Deliverables
1x zine.
Studio Deadline
1 day.
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