Thursday, 28 April 2011


After a very long time in the Library flicking through the design magazines and shouting random words at each other we came up with Sauce for our business name. We wanted something that sounded right (obviously) and it didn't need to have Design or Creative in the name.

I have quickly looked into a possible typeface to be used in our logo. Something bold but with rounded edges and that is a sans serif...

Logo ideas have been quickly developed as this is not a primary concern for submission and the presentation, however we do need an identity. I altered the kerning and added colour and shine details to enhance the effect of sauce. A great idea would be to actually write this in sauce, however a logo should be a vector and suitable for use on stationary etc. I don't think an image would be suitable. 


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